
The inspiration for the design came from the above average productions logo which has the giant A design. The circle inspiration came from NBA logos and what is aesthetic and is effective to market with merchandise and business materials such as business cards.
The most critical element of the logo was the stroke width and color. Blending the K into the leg of the A took a lot of precision and tries so that it not only lined up but met at a point that made the A aesthetically pleasing. An obstacle that came up was how to properly utilize the paint bucket tool. I only wanted the A filled black but the points were not closed so it took an extra pass through an increased the level of precision to ensure all lines intersected and the A was a closed shape. The line across the A was a rectangle tool where the cut tool was then utilized to cut any unwanted corners off of the logo. By combing both text and vector lines, transitions were not always smooth so multiple pass-throughs and enhanced focus were needed.
A stylistic decision I made was to make the hyphen in my name a sword as a play on words with Knight, this was used by having three lines intersect at a point and leaving small gaps in between which is aesthetically pleasing, but also represents an important piece of journalism which is to read between the lines. Black and white coloring were made to look like a newspaper, and modern designs leave the logo open for interpretation which is the intended goal. For the final draft, I want to reduce some of the empty space and clean up some of the sloppiness around the edges.
















