The inspiration for the design came from the above average productions logo which has the giant A design. The circle inspiration came from NBA logos and what is aesthetic and is effective to market with merchandise and business materials such as business cards.
The most critical element of the logo was the stroke width and color. Blending the K into the leg of the A took a lot of precision and tries so that it not only lined up but met at a point that made the A aesthetically pleasing. An obstacle that came up was how to properly utilize the paint bucket tool. I only wanted the A filled black but the points were not closed so it took an extra pass through an increased the level of precision to ensure all lines intersected and the A was a closed shape. The line across the A was a rectangle tool where the cut tool was then utilized to cut any unwanted corners off of the logo. By combing both text and vector lines, transitions were not always smooth so multiple pass-throughs and enhanced focus were needed.
A stylistic decision I made was to make the hyphen in my name a sword as a play on words with Knight, this was used by having three lines intersect at a point and leaving small gaps in between which is aesthetically pleasing, but also represents an important piece of journalism which is to read between the lines. Black and white coloring were made to look like a newspaper, and modern designs leave the logo open for interpretation which is the intended goal. For the final draft, I want to reduce some of the empty space and clean up some of the sloppiness around the edges.
Alex Biviano 
Straight off the bat, your logo looks solid (great). Zoomed in, a lot, it does look a little grainy, or pixelated. So, if you can I would suggest making it more scalable. Your logo is pretty straight forward, and it definitely indicates what your end game is. I just think, because you have your initials so big, the “journalism” gets a little lost, so I would also suggest to make that a tad bigger. I think the sword is a nice touch and it gives the logo a little edge… Overall, your logo looks pretty on point and almost too simply, however it is simple enough that it is not over done in any way and does not look cluttered. I think a little something should be added to make it a tad more personal, something more specific to you as an individual. Like the sword was/is a good touch, however maybe adding something slightly bigger.
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Hi Alex! I enjoyed reading the story behind this logo and find it cool that you wanted to create a personal and professional logo for you to use on business cards etc. Right away I can tell that this logo looks really professional and nicely put together. My first suggestion would be to possibly change the sword up a little for scalability purposes. If this logo was shrunk down really small I don’t think you would be able to tell that the sword wasn’t just a small line. I really like everything about this logo however, if I had to make another critique it might be to use a different color or use a gradient to make the logo less flat and stand out a little more. The part I find strong in your design is the layout and connection of the A and K letters. It looks really good!
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Alex,
I think that your logo looks very professional and is very bold. However one thing that I think could be missing is some color, I’m not sure how you would want to incoporate color into your logo but I think it could make it more appealing to the eye. I like how you have used different fonts for the text and I like how you have the A larger than the other letters. I think that because the other letters are so big the word journalism gets left behind and could be larger or maybe easier to read and identify. Overall I think that your logo is very professional looking and is very straight forward and bold.
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